Given that I have been in advertising for over 20 years I am always reluctant to include any form of it on my blog --call it a reluctance to mix business with pleasure.
Nevertheless, I cannot ignore this charming, beautifully produced, strategically sound spot by Saatchi & Saatchi NY for JC Penney named "Heart". Every time it airs, I find myself in rapt attention at the well-cast leads, the inventive effects and the universal appeal of the subject matter.
Clearly, I am not alone since it has been repeatedly tagged a 'favorite'on you tube many times along with 'making of' videos, etc.
Please enjoy:
The Commercial (:60 second cut)
i
The making of:
Agency: Saatchi & Saatchi, NY
copywriter: Craig Love
art director: Shayne Millington,
agency producer: Zamile Vilakaz
Director: Dougal Wilson
Creative Directors: Kerry Kennan and Michael Long
Levis Taps Damien Hirst For New Warhol Factory X Jeans
Levi Strauss & Co. is ready to unveil their latest work of wearable art: the first image of Damien Hirst's jeans for Levi's. The Tate Gallery Turner Prize-winning British artist Damien Hirst of the formaldehyde-preserved animals and diamond-encrusted skull designed a collection as part of The Warhol Foundation for the Visual Arts, known as Warhol Factory X Levi's Damien Hirst.
"From Damien Hirst, to Jackson Pollock, Andy Warhol and Jean-Michel Basquiat, among countless others, each of these spirited luminaries wore the Original 501 jean as the ultimate "blank canvas" for self-expression and individuality, said Levi's vice president of marketing, Robert Cameron. "In celebration of this, we are both thrilled and honored for our continued partnership with the The Andy Warhol Foundation and to have a creative leader such as Damien Hirst bring his unique perspective to our iconic 501 jean."
The jeans will be unveiled during New York's Spring 2008 Fashion Week at a runway show at the Gagosian gallery in Chelsea and the line will arrive in stores in January as part of the 2008 season and will feature both men's and women's selections. And it looks like life really does imitate art: Hirst's black jeans get an evening-appropriate boost from the mini rhinestone skull embellishment adorning them.
Damien Hirst -
Hirst, whose artwork includes an actual human skull studded with diamonds, will be lending his talents to Levi Strauss. The artist will be working with the denim giant on 2008 collection of the San Francisco company's Warhol Factory X Levi's label.
Hirst is best known for his Natural History series, where he preserves dead animals in formaldehyde and presents them as art.
Launched in 2006, the Warhol Factory X Levi's label paid tribute to the pop-culture art made famous by the late American artist Andy Warhol. Priced between $190-$250 for jeans and $80-$300 for tops, the said collection is only available at such high-end stores as Barneys New York, Fred Segal and American Rag.
Update: since this post, there have been developments with the Warhol factory X Levi's products, including a store and a limited edition book, read all about it over at notcot.org.
Appropos To A "T". The Perfect Shirt For Freelancers.
I especially love that he has a laptop! And note the metallic gold detailing. OOOOhhhh. Aaahhhh.
I have to thank NOTCOT for this find from The Chop Shop.
The perfect Tee for all of us freelancers out there.
25$ and comes with a temporary tattoo.
Get it here.
Match.com is for Plebians; Introducing the Snottiest Online Dating Service: The Diamond Lounge
Beginning this October, the Diamond Lounge -a 'social networking' site for the elite (aka an online dating service for the pretty and wealthy set), requiring application and 'approval' will launch.
They are purposely vague on the site but if you dig deep enough (under membership terms) you will find the details.
My favorite part of the application is the following:
And I love that the 'fees' have yet to be determined.
If they truly want to be the MOST EXCLUSIVE club, they ought to only take American Express Centurion Cards as their form of payment. And, if you don't know what that is... you should automatically be rejected.
Above: The American Express Centurion Card (aka The Black Card)
By the way, no surprise this "Diamond Club" is centrally located in London. P-shah.
Below is reprinted directly from their site:
THE MOST ELITE COMMUNITY EVER CREATED------------------------------------------------
The Diamond Lounge is a new online members' club aimed at the world's genuine elite.
The club will launch on October 1st, 2007 and will provide members with a sophisticated and refined online environment where they can meet and interact. The Diamond Lounge will be totally private and non-members will not have access to the club or be able to see who is inside. Membership will be granted on an exclusive and discretionary basis and many members will join through personal invitation.
The Diamond Lounge will provide members with a variety of quite different online experiences. On the one hand, the club will be traditional and formal. On the other, it will be decadent, extravagant and even a little hedonistic.
This is private business networking, social networking and dating for the world's most amazing people. A secret society where everyone has to keep the secret. As one person put it: "This is Small World meets Studio 54!"
INSIDE THE CLUB
The Diamond Lounge has been heavily influenced by the ultra-exclusive private clubs of the 80s and the somewhat 'retro' feel of the site will reflect this. It will be a beautiful, technically advanced and highly secure online world where the elite can get together out of view of everyone else.
Everything about the Diamond Lounge site will be luxurious and personal. Members will be able to create totally individual profiles that mirror their own personalities (and can work with our award winning designers on these if they choose to). They will be able to interact with other members using live video links and even utilise an array of business networking and collaboration tools. In addition, they will also be able to take the club everywhere with them (as the Diamond Lounge site will function on mobiles, PDAs and the iphone).
The Diamond Lounge will also have an incredible 'real life' element with members having exclusive access to some of the most lavish private parties and events ever staged. Expect to be very surprised!
PRIVACY
A central focus of the Diamond Lounge is privacy. The owners of the club and those managing it won't divulge information about members or events to those outside the club. In fact, many of the events will be so secret that their exact locations won't even be published until the very last minute.
And members will also have to respect the privacy of others. Quite simply, who is the in the Diamond Lounge, and what happens in the Diamond Lounge, must stay in the Diamond Lounge!
MEMBERSHIP CRITERIA AND OBTAINING MEMBERSHIP
To become a Diamond Lounge member, you must be successful, sophisticated and attractive and genuinely have something interesting to bring to the club. You can obtain membership either by being directly invited or by submitting an online application which can (but does not have to be) supported by a recommendation from a trusted existing member.
THE TOUGH DECISIONS
All decisions about who to accept for membership are taken by an anonymous, pre-appointed and representative Committee of 'elite' individuals. This Committee is external and none of the Diamond Lounge Management Team can influence their decisions.
Membership to the Diamond Lounge is reserved for the real elite. It is unashamedly difficult to obtain and is already being highly sought after.
APPLYING ONLINE
If you have not been personally invited but fit the Membership Criteria, click here to apply to be accepted for membership.
THE PEOPLE BEHIND THE CLUB
As was the case with so many of the private clubs that inspired it, you will probably never know exactly who is behind the Diamond Lounge. It's all part of the secret!
Apply here.
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